About Joshua Pellicer

Joshua PellicerHey,

Joshua Pellicer here.
The guys who learn from me are a different breed of  man. They aren’t suckers and they can smell bull sh*t from a mile away. So, if you’re like me, you’re probably wondering, “Who is Joshua Pellicer and why can he help me be a badass with women?”

Well, I’m a completely normal guy. I didn’t want to  believe that I was worthless or that I’d never be good with women. I just wasn’t interested in feeling like a victim for the rest of my life or a guy who got walked all over and over-looked.

I started looking for answers for a lot of the same reasons I think you are…

•    I wanted to make sure I could attract my future wife when I met her.

•    I didn’t want to feel helpless when I got into a social situation.

•    I wanted to date lots of different types of women and get that ‘out of my system’ before it was too late.

So I started looking for the answers online and I found something out, “There is a LOT of information about how to meet women online!” I figured “It was all the same, right?” and I just started trying it out.

I ended up wasting YEARS of my life on things that just didn’t work for me. I wanted a real solution that would “fix me” to the core. Not just make me pretend to be someone else forever.

So I started creating my own system. I took all of the parts from the years of study that actually worked and I linked them all together into a new system that actually MADE SENSE.

It was brilliant. I started offering coaching classes and I booked up for 3 months in the first day the program was open… That’s when I knew I was on to something.

I became a full-time coach and continued my studies. I got pretty popular for a while there: The Today Show, The NY Press, The NY Times, The NY Daily News, etc, etc… I was even made fun of on Saturday Night Live! Hell, Maxim Radio offered me a show all about meeting women, which I accepted and hosted for several years!

After teaching thousands of men I realized that there were specific ‘patterns’ in the success… and the failures… of men with women. And just because I was teaching, it didn’t mean my studying ended.

But while I was working with my company before I was under a contract that wouldn’t allow me to teach you the real dating coaches secrets… the things that only we know about. If I did, they were afraid that no one would ever come to the classes again (which were $3500 a piece).

But now that I’ve left I can tell you everything. And that’s exactly what I do in The Tao of Badass.

You should give it a read and tell me what you think.

Your Friend,

Joshua Pellicer

Here’s what other people have to say about me… They don’t know me as well as you do though. :)

“Joshua Pellicer is an American professional dating coach with a focus in Rapport and Connection has appeared on The Today Show on NBC, Current TV, The New York Daily News, and The New York Press.  Pellicer also founded the first show on satellite radio completely devoted to improving the listener’s success with women called ‘Game On’ on Sirius and XM radio.
Pellicer entered the Dating Coach Community in 2003 through the study of Relationship Psychology.
Pellicer studied NLP (Neuro-Linguistic Programming), Psychology of Attraction and Rapport, Seduction, Body Language, and Positive Psychology. He has also worked alongside The Anthony Robbins Company and as a demographic consultant for AXE Bodyspray’s advertising department. Pellicer has also received personal training from Dale Carnegie Instructor Howard Tangler and NLP expert Wyatt Woodsmall.

Pellicer’s Contributions to the World of Relationship Psych:
”’Relationship Balance”’ – Pellicer believed that the final stage in an interaction was “Relationship Balance,” one step beyond the traditional ‘Map of Interaction’ developed by Erik Markovich, which ended with Seduction. “Relationship Balance,” described by Pellicer, in his book, “The Tao of Badass,” “is the idea that four major factors intertwine to form a comfortable, sustainable equilibrium in our relationships.  Those four components are: power (or leadership), compliance, value, and neediness.” Pellicer theorizes that all four components are needed to sustain a healthy long-term relationship and must be constantly monitored to keep them from becoming out of balance.

”’Consummate Love Triangle”’ – Pellicer also adapted a version of the Triangular Theory of Love by Robert Sternberg to become what he called “The Consummate Love Triangle”. In Pellicer’s version, Consummate, or “True Love” consists of Emotional Attraction, Logical Attraction, And Physical Attraction. Pellicer believed that lacking of any of these three “corners” of the Consummate Love Triangle will result in a different deficit in a relationship. Those three deficit relationship types, as Pellicer describes it, are Hopeless Romanticism, Superficial Love, and Friendship.

”’6 Rules of Long Term Attraction”’ – Pellicer also believed that there were 6 Rules to sustain Long Term Attraction. One of them, “Similarities,” theorizes that one attracts a partner who has similar insecurity levels to them. Pellicer also believed that failed relationships were based on “Like Insecurities” and successful relationships were based on “Complimentary Insecurities.” Another of Pellicer’s 6 Rules of Long Term Attraction, “Reinforcement,” suggested that one is attracted to another because one believes the other will make them more valuable. Pellicer’s three forms of Reinforcement were the Caged Bird” theory, the “Free Bird” theory, and “Mutual Reinforcement”.

”’Self Fulfilling Prophecy Qualifier – The Self Fulfilling Prophecy Qualifier, as Pellicer described it, is using the technique of “naming off a quality, or several qualities, that you want a woman to have…” that you haven’t seen an indicator of yet. Pellicer believes that when we are accepted for qualities in ourselves by others we will be more likely to display those qualities in order to gain more acceptance, even if we believe that we don’t have those qualities. Pellicer taught that using this concept when speaking to women would cause a woman to become more attracted to the person using the technique.

”Rapport Formula” – Pellicer also developed what he believed was a formula for building an emotional connection called, “The Rapport Formula.” The Rapport Formula consists of a series of emotional language and what Pellicer called “Confirmations” to create an emotional connection during conversation.

”Polar Opposing Insecurity Compensation” – Polar Opposing Insecurity Compensation (or POIC) is a concept developed by Pellicer which theorizes that when one focuses on what they don’t want to become, they will always over compensate and become the extreme opposite. Pellicer believed this was negative and created insecurities.

”Source of Insecurity” – Pellicer believed that the source of every insecurity was stemmed from feeling unaccepted. He theorized that most insecurities are born from single incidents that eventually grow into large scale fears.

Among other concepts developed by Pellicer are:

“The New Gender Roles”

“The Self Guided Missile Self Improvement Model”

“The Three Rapport Types”

“The 3 Meta Questions”

And his model for “Emotional Control””


  • zach


    Pretty excited to apply what I've learned and gain an unwavering confidence. Last spring quarter at a new college I approached girls right and left thinking my courage would show results. Either the girls said no thanks or the numbers I got led nowhere. I tend to romanticize a relationship before I even know a girl, SO UNHEALTHY. The way of needy warrior has left me upset, hurt, and hostile towards women at times. The mind frame that women are clueless and bad judges of character because they don't give me a shot is not good for a man, or anyone, to have. Thanks for the community pillar!

  • Bradley Bateman


    LOL I cant stop laughing at all the "women" who are taking offense to what is only the gods honest truth only backed by years of you so called "women" treating the "nice guys" like shit for more "hard to get" men. A lot of what he talks about is primal instinct and thus proven fact. Dont be mad because you were exposed. Be more like the last female person to post below me. She at least realizes the truth of all this

  • Rita


    I have only seen a few off your videos, and the test we women use, I was surprised that I did them, and I didn't even realize it. - but couldn't you tell us women how to get men in a relationship? is there a secret like that?

  • Jesse


    I dont think you are aware of how sexy you are o.O seriously. I watch your videos just to stair at you.

  • Fred C


    I believe your material goes right to the heart of matters when it comes to relationships between the sexes. Every man who has any kind of self-doubt holding him back when it comes to dealing with women should buy your course, study and practice it. Keep up the great work, looking forward to what comes next.

  • Daniella


    Hi my name is Daniella and your web vid poped up on me. Coming from a women think its kinda cool that your helping all those guys who need the self-esteem boost But what about those women who have the same issue. I use to be quite overwieght but since losing the weight guys are just wanting one thing from me which is fun and all but how can I decode you and know ok this is a one night stand or if this could be more. To be able to date a guy who wont decide he wants the other girl he's dating that you never knew about. I'm tired of being beaten down by men. I've been single for over 4 years now and that's not the issue but this book scares me cause yay i have to look out for this now because i deserve more then being used for these conquest! How about you help those women out there who have been beaten and used and all the above because we just want to be happy too! I'm a very good looking young women maybe thats the problem I'm to pretty or whatever. I just wish to have someone in my life that I can share my experiences with. For years I've been the pretty Fat girl with no boyfriend but after 10 years the only thing that has changed is that I'm not fat anymore but still single. Have you ever had one of your friends say to you" Oh I wish i could be like you daniella being so secure with myself in being single" It Sucks! (I get that about every 6 months to a year) When You Date and try and even as much of changing who you are as a person to see if it makes a difference and doesn't. I'm not some crazy chick or anything like that I'm actually quite laid back. So food for thought! There are women who need this just as much as men. You mighten thinks so but we do. Some may say like your video what all men really want but there is always more then meets the eye as you've learnt!

  • Philippe Arroyo


    Hey Joshua, I was just e-mailing to see if you were still teaching classes, and I wanted to see how I could join. I read your book, and it's great man. Thank you. -Philippe Arroyo

  • disiple of the tao


    Master.. i just wanted to thank you for your teachings. although i bought them, i feel like i must thank you... thank you then... i think your great man bye

  • Aj


    Sir, i saw your video and at i think i belive you. to come to the point... i lwant to know the one line or things can say on first meeting.. i do had a gf.. well i know how hard i worked to make her like me. i coudnt respond her one month of my engineering exam. and she dumped me not telling u for story for any advantage.. jst it be help full if i can know abt one line thing pls.. i will buy your book, if possible take ur class, online class if possible.. but need a had start thankd (AJ)

  • John


    hey man I read your book it has a lot of great stuff in there that has began working for me. However i could really use some help. Please get back to me if you can thanks

  • Shawn


    Hey Joshua, My name is Shawn and I come from a little town in Kentucky. I am now part of the college life in an environment that I am not used to but getting used to it I realize more and more that I would love to be able to do what you do and see what you see when it comes to women. I have seen parts of the Tao and it is amazing. I would love to be able to get the book but I am broke. I would really like to gain the kind of knowledge that you have early on in the game to make impressions early before I ruin my chances with some of these girls now. If there is any way that you could help me out I would love it. Women have never really been a strong suit in my life and I honestly believe that you could help me out.

  • Rashed Whatley


    You are excellent.

  • Avery


    Hey, I'm a girl, and to be honest I actually see the logic and wit in pretty much all of your techniques, in fact I've fallen victim to them many times and probably will again, moving on... There's no advice as straightforward as yours for women, I mean, you seem to have figured this all out, how do I keep a GUY interested in me for long periods of time? How do I make him crave me?

    • clark


      you want a long term relationship? make him court you like the old fashioned, let him invest time and effort, he'll do that if he's really sincere and with good intentions. Don't give in so fast. A guy will stay for long if he has invested so much on you

  • Beth


    Mr. Pellicer, My apologies for spelling your name incorrectly in my recent post.

  • Beth


    Dear Mr. Pelliser, I will start by telling you that I am a woman. I decided to take the time to watch your Goldfish video in it's full length. I think of myself as an open-minded person and am not in any way doubting or questioning your suggested methods for men to attract women and do not find that offensive. What I am commenting on, however, is the shallowness of your thinking that men can now go after hot, young women. You repeat it many, many times in your video. You even openly said that men would not want to go after an ugly woman, yet you are saying that an even an ugly man would be able to attract hot, young women. The double standards are sickening and represent the kind of man no woman who values herself would want, regardless of your attraction techniques. Perhaps it would have been more ideal for you to include other types of women as well, like women whom men have had their eye on for a long time and could now possibly attract those women, etc.., without stereo-typing the type of women that men should be chasing. Believe me, Mr. Pelliser, not all men think it's a coup to land hot, young women, and not all hot women are young. There are men who think that landing an older, more mature, more experienced and possibly curvaceous woman is the cat's meow. And what do you think happens to these hot, young women? In the end they become older women who don't want to be ignored by men who think that sexiness is only represented by hot, young women. Your thinking and your promotion of such shallow and superficial ideals is very sad indeed. Personally, I don't know any woman who would be attracted to that.

  • Entoni Juric


    Dear Joshua This is a post all the way from Zagreb, Croatia. I'm big fan of the all 'game' I am not so succesfull but what can you do I learn, and just recently I discover your taoofbadass book's, video's etc... huge respect by the way. So yeah I do not know does this work's but I would like to get more on your 'Super skill' material becase I feel it's truly the part that has been missing to my game. So please if your team can contact me over my mail for some videos or more book's on it I would be so happy. All the best in the future work and I hope to get back your respond what so ever. Bye.

  • ilana


    Hey josh I respect u and all bcuz I'm just like u but girl form.. But not all girls want sex. Some actually want a real long relationship and a guy that respects that and is WILLING to wait. If tht guy just wants sex and head be a fucking porn star! ..... Btw I'm 15 sophomore and I know what I just said would seem like some opra shit how ever you spell her name. I'm just saying. Teach guys out there what I just said not just only to get her wet! Bye dude.. And I'm not disagreeing with u bcuz if a guy did half of what u do id b hooked but the other half a girl wants true love. Unless she's a slut whore hooker or a little bitching cunt :-)

  • Zita Zenda


    Hi Joshua, I am a HOT woman and I need to meet a schooled BADASS. Where are they? Do you get this question too often? You are an excellent orator, Zita

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